About The Life Etc. & Jasmine

"Wellness is the New Luxury."

Founded in 2020 — a year defined by challenge and pandemic shift, The Life Etc. was born out of a desire for new perspective, intentional living, and holistic wellbeing.

As health and self-care took center stage, we set out to curate a thoughtful selection of people-powered clothing essentials designed to bring a daily dose of vitality into your routine. What began with activewear has since grown into a full lifestyle brand, offering workout gear, community events and a whole wellness ecosystem crafted to move with you.

At the heart of The Life Etc. is connection. We build meaningful relationships with like-minded brands and a vibrant community of individuals who share our passion for modern wellness. More than just a destination for activewear, we are a space to inspire and be inspired — spreading mindful movement, empowering one and other from studio to street with our Athleisure Style.

JASMINE C.
Founder, The Life Etc.